Real trademark lawyers. Without the price tag.
Register your trademark and own your logo, brand name or tagline with confidence.
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The big firm expertise you need. The small fee you deserve.
We provide streamlined trademark registration services at a single flat fee. Avoid the pitfalls of unlicensed, inexperienced online filing services and the cost uncertainty of hourly rate large law firms. We are established trademark lawyers and registered trademark agents with decades of experience in both Canadian and US trademark registration.
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How trademark registration works.
A typical brand identity consists of three components that can be registered with the Canadian Intellectual Property Office (CIPO) or the United States Patent and Trademark Office (USPTO): brand name, logo and tagline.
Each brand name, logo and tagline requires a separate application. Applications can include a search, which ensures your trademarks are unique within your market and business sector.
At The Trademark Shop, when more than one application is filed at the same time (for example: brand name + logo; or brand name + logo + tagline), you are eligible for a discounted 'bundle' rate.
We help you with these 6 critical steps.
Comprehensive Trademark Search
After consulting with you by phone, we may recommend an extensive trademark search. If this is the case, we will order a comprehensive trademark clearance report (a full search of the relevant government trademark registry, plus common law conflicts). We will also provide a lawyer-drafted legal opinion letter summarizing the report, stating the likelihood of success, and suggesting any strategies for success.
Trademark Application
Once we are confident that there are no apparent conflicts, we’ll begin the trademark application process for you. We will expertly draft and file your trademark application for you, and become your representative on record. That means that all correspondence relating to your trademark application will be forwarded to us.
Examiner’s Report
When your application is reviewed by the CIPO, you may have to respond to objections raised by an Examiner. Most objections are simple in nature and can be resolved in a quick phone call to the CIPO, or a minor revision to the language of your application. We handle all simple (non-substantive) objections quickly and at no additional cost. In the rare case that we receive a complex (substantive) objection - based on descriptiveness, confusion with another trademark or obscenity - we will notify you immediately to discuss your options.
Approval and Oppositions
Once your application is approved by the Examiner, it will be published in a public-facing report called the Trademarks Journal. The advertisement for your trademark will include comprehensive details about your application, and gives any third parties a time-limited opportunity to oppose or challenge your trademark before it is ‘allowed’ for registration. We will notify you of any third-party oppositions immediately.
Declaration of Use
If your application was based on ‘proposed use,’ you will now need to either make a declaration confirming you are actively using the trademark in your business operations, amend your application or request a time extension to allow you to begin using it. We will handle your declaration of use for you at no additional service charge.
Allowance & Registration
If your trademark application is unopposed, your trademark will be ‘allowed’. The trademarks office will issue a letter requesting the final registration fee ($200 CAD for Canada). You can either pay this fee directly, or we will pay it on your behalf at no additional service charge. Once this final fee is paid, you will receive an official registration number.
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