Real trademark lawyers. Without the price tag.
Register your trademark and own your logo, brand name or tagline with confidence.
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Why register a trademark?
Trusted across Canada.
Our lawyers regularly provide expert legal commentary and analysis on IP law issues to the media.
The big firm expertise you need. The small fee you deserve.
We provide streamlined trademark registration services at a single flat fee. Avoid the pitfalls of unlicensed, inexperienced online filing services and the cost uncertainty of hourly rate large law firms. We are established trademark lawyers and registered trademark agents with decades of experience in both Canadian and US trademark registration.
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How trademark registration works.
A typical brand identity consists of three components that can be registered with the Canadian Intellectual Property Office (CIPO) or the United States Patent and Trademark Office (USPTO): brand name, logo and tagline.
Each brand name, logo and tagline requires a separate application. Applications can include a search, which ensures your trademarks are unique within your market and business sector.
At The Trademark Shop, when more than one application is filed at the same time (for example: brand name + logo; or brand name + logo + tagline), you are eligible for a discounted 'bundle' rate.
We help you with these 6 critical steps.
Comprehensive Trademark Search
After consulting with you by phone, we may recommend an extensive trademark search. If this is the case, we will order a comprehensive trademark clearance report (a full search of the relevant government trademark registry, plus common law conflicts). We will also provide a lawyer-drafted legal opinion letter summarizing the report, stating the likelihood of success, and suggesting any strategies for success.
Trademark Application
Once we are confident that there are no apparent conflicts, we’ll begin the trademark application process for you. We will expertly draft and file your trademark application for you, and become your representative on record. That means that all correspondence relating to your trademark application will be forwarded to us.
Examiner’s Report
When your application is reviewed by the CIPO, you may have to respond to objections raised by an Examiner. Most objections are simple in nature and can be resolved in a quick phone call to the CIPO, or a minor revision to the language of your application. We handle all simple (non-substantive) objections quickly and at no additional cost. In the rare case that we receive a complex (substantive) objection - based on descriptiveness, confusion with another trademark or obscenity - we will notify you immediately to discuss your options.
Approval and Oppositions
Once your application is approved by the Examiner, it will be published in a public-facing report called the Trademarks Journal. The advertisement for your trademark will include comprehensive details about your application, and gives any third parties a time-limited opportunity to oppose or challenge your trademark before it is ‘allowed’ for registration. We will notify you of any third-party oppositions immediately.
Declaration of Use
If your application was based on ‘proposed use,’ you will now need to either make a declaration confirming you are actively using the trademark in your business operations, amend your application or request a time extension to allow you to begin using it. We will handle your declaration of use for you at no additional service charge.
Allowance & Registration
If your trademark application is unopposed, your trademark will be ‘allowed’. The trademarks office will issue a letter requesting the final registration fee ($200 CAD for Canada). You can either pay this fee directly, or we will pay it on your behalf at no additional service charge. Once this final fee is paid, you will receive an official registration number.
We have wonderful clients.
I was extremely impressed with Julie MacDonell of The Trademark Shop. She was knowledgeable, responsive and very detailed. I truly felt that she had my best interests at heart and look forward to working with her again in the very near future.
The Trademark Shop has consistently provided me with top notch legal services at an affordable rate. Highly recommended.
I approached the Trademark Shop after speaking with countless other firms which quoted exorbitantly high fees and made the process appear extremely complicated. I have 100% trust in my lawyer and am very happy to have found such a great firm to work with!
Dealing with Julie was fabulous. She took the time to explain the process to me and answer whatever questions I had leftover after watching the TM shops videos. I went into the transaction feeling informed. I would absolutely use the Trademark Shop again in a heartbeat.
Julie has been a godsend to work with. She's patient, wise and measured. Her advice got us through some tough times with her characteristic grace and strong execution. Her pricing provided excellent value. I'd highly recommend her and her team.
The service at the Trademark Shop I had was beyond my expectations. I am happy I had the opportunity to work with Dave, Julie and others. Dave was my agent who worked with me, he answer all my questions and concerns. Bottom line if you want professional and flawless service use them. I will recommend anyone to use them for there expertise and advice. They will take your headaches and stress away :)
Working with Julie at the Trademark Shop has been a pleasure. Julie helped me negotiate a trade-mark infringement case and was instrumental in finding a positive outcome. The Trade-mark Shop has also helped me register a new trademark and made the whole process easy and worry-free. I highly recommend this firm for any legal and procedural issues surrounding trade-marks, their registration, and the owner's rights. This is a well educated and experienced team who are willing to go the extra mile for their clients.
The thing I really appreciate about Julie is her ability to guide you thru the process. She cuts out the legal jargon to explain what is needed to be done. She is excellent in providing the necessary context for the application and in helping to craft same. I have worked with many lawyers and Julie stands out in her ability to relate to the business issue.
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