Your brand is your business.

Own your logo, brand name or tagline by registering a trademark.

Watch video

Why register a trademark?

 

Big firm expertise.
One small fee.

We provide streamlined trademark registration services at a single flat fee. Avoid the pitfalls of unlicensed, inexperienced online filing services and the cost uncertainty of hourly rate large law firms.  We are established trademark lawyers and registered trademark agents with decades of experience in both Canadian and US trademark registration. We promise to minimize delays and registration hassles, and ensure you register the strongest possible trademark.

Image

Our trademarks give a window into our values, while representing who we are. As a result, trademark protection is vital!

Dwayne Washington, CEO/Founder, UPLAY Canada

How Trademark Registration Works.

Image

A brand identity consists of three components that can be registered with the Canadian Intellectual Property Office (CIPO): Brand Name, Logo and Tagline.

Image

Each component requires a separate application. Applications can include a search, which ensures your brand elements are unique within your market and business sector.

Image

At The Trademark Shop, when more than one application is filed at the same time (for example: Brand Name + Logo) you are eligible for a discounted rate.

Image

Ready to get started?

We help you with these 6 critical steps.

1

Comprehensive Trademark Search

After consulting with you by phone, we may recommend an extensive trademark search. If this is the case, we will order a comprehensive trademark clearance report (a full search of the relevant government trademark registry, plus common law conflicts). We will also provide a lawyer-drafted legal opinion letter summarizing the report, stating the likelihood of success, and suggesting any strategies for success.

2

Trademark Application

Once we are confident that there are no apparent conflicts, we’ll begin the trademark application process for you. We will expertly draft and file your trademark application for you, and become your representative on record. That means that all correspondence relating to your trademark application will be forwarded to us.

3

Examiner’s Report

When your application is reviewed by the CIPO, you may have to respond to objections raised by an Examiner. Most objections are simple in nature and can be resolved in a quick phone call to the CIPO, or a minor revision to the language of your application. We handle all simple (non-substantive) objections quickly and at no additional cost. In the rare case that we receive a complex (substantive) objection - based on descriptiveness, confusion with another trademark or obscenity - we will notify you immediately to discuss your options.

4

Approval and Oppositions

Once your application is approved by the Examiner, the next step is for it to be advertised in the Trademarks Journal. The ad will include comprehensive details about your trademark application, and is published to give any third parties a time-limited opportunity to oppose or challenge to your trademark before it is ‘allowed’ for registration. We will notify you of any third-party oppositions immediately.

5

Declaration of Use

If your application was based on ‘proposed use,’ you will now need to either make a declaration confirming you are actively using the trademark in your business operations, amend your application or request a time extension to allow you to begin using it. We will handle your declaration of use for you at no additional service charge.

6

Allowance & Registration

If your trademark application is unopposed, your application will be ‘allowed’. The CIPO will issue a letter requesting the $200 final registration fee. You can either pay this fee directly, or we will pay it on your behalf at no additional service charge.

What our clients say about us.

Image

I was extremely impressed with Julie MacDonell. She was knowledgeable, responsive and very detailed. I truly felt that she had my best interests at heart and look forward to working with her again in the very near future.

Andrea Nicholson Chef/ Owner, Killer Condiments
& Food Network Canada Host
Image

Julie MacDonell and her team at the Trademark Shop have consistently provided me with top notch legal services at an affordable rate. Julie’s likeable nature combined with her professionalism make her a pleasure to work with. Highly recommended.”

Dan Jacob Chief IDIA Guy, The IDIA Group,
Co-Founder TEDx Toronto
Image

Julie MacDonell is an exceptional lawyer! She cares deeply about protecting and representing her clients. She takes the time to explain every detail of a contract. Her skills match her compassion, making her a rare gem in a competitive industry.

Julie Daniluk Author, Entrepreneur & OWN
(Oprah Winfrey Network) Television Host

Invest in your business, not your lawyers.

Whatever option you choose, a highly experienced, trademark lawyer and registered trademark agent will act as your representative throughout the process and be happy to answer any questions along the way.

Name Only

  • Comprehensive trademark clearance report
  • Lawyer-drafted legal opinion letter summarizing report
  • Phone meeting to discuss likelihood of success and suggest strategies for success
  • Expertly drafted and filed application
  • Monitoring of the application from start to registration
  • Responses to all non-substantive examiner reports
 

$1305.15 incl. tax, government filing fees charged separately

Let's Talk

Name and Logo Bundle

  • Comprehensive trademark clearance report (name only)
  • Lawyer-drafted legal opinion letter summarizing report
  • Phone meeting to discuss likelihood of success and suggest strategies for success
  • Expertly drafted and filed applications
  • Monitoring of both applications from start to registration
  • Responses to all non-substantive examiner reports
 

$1895.50 incl. tax, government filing fees charged separately

Let's Talk

Name, Logo and Tagline Bundle

  • Comprehensive trademark clearance reports (name and tagline)
  • Lawyer-drafted legal opinion letters summarizing reports
  • Phone meeting to discuss likelihood of success and suggest strategies for success
  • Expertly drafted and filed applications
  • Monitoring of all three applications from start to registration
  • Responses to all non-substantive examiner reports
Best value

$2952.10 incl. tax, government filing fees charged separately

Let's Talk

À la carte options

Comprehensive Trademark Search (Canada or US)

Comprehensive Trademark Search (Canada or US)

$466.10 Flat fee

  • Legal fees, including search report disbursement $412.50
  • HST $53.63
Let's Talk
First Application (Canada or US)

First Application (Canada or US)

$840.00 Flat fee

  • Legal fees $742.50
  • HST $96.53
  • Government filing fees charged separately
  • (CIPO fee is $250 CAD; USPTO fee is $275 USD)
Let's Talk
Second Application (Canada or US)

Second Application (Canada or US)

$590.50 Flat fee

  • Legal fees $522.50
  • HST $67.93
  • Government filing fees charged separately
  • (CIPO fee is $250 CAD; USPTO fee is $275 USD)
Let's Talk
Image

Your trademarks create a first impression - like a good handshake. Our name and logo communicate our brand identity and set the tone for the user experience. Because we’re a tech startup, it was important to us, and our partners, that we register our trademarks.

Ann Poochareon, Co-Founder, Little Robot Friends

Ann Poochareon, Co-Founder, Little Robot Friends

Additional services and support

Design Search & Opinion

If your application involves a logo, or other design, the search process becomes more involved. Consequently our fees for design mark searches are higher than word mark searches.

Examiners Report:
Complex Office Actions

To respond to complex Office Actions, we charge a single flat fee of $850 plus tax.

Trademark Oppositions

Once your trademark has been ­published, it can be opposed by ­anyone with valid reasons. Oppositions are complicated and much like court proceedings. To respond to Oppositions, or if you want our help to oppose someone else’s trademark, we charge on an hourly-rate basis.

Trusted across Canada.

Our lawyers regularly provide expert legal commentary and analysis on IP law issues to the media.

Image

Harley Colero is a Courier with Good Foot

Having a developmental disability doesn't have to be something sympathized - but rather celebrated. We celebrate our staff in so many ways, and our trademarks encourage this positive image. People see our quirky logo and know who we are and what we do, all by that funny little foot! We knew it was important to register it. - Victoria Sicilia, Fund Development Manager, Good Foot

Harley Colero is a  Courier with Good Foot

Protect your Investment

A 15 minute chat can save you thousands.